Maldives Marketing and Public Relations Corporation (MMPRC) has conducted a media familiarisation trip to journalists from the South African market.
Targeting affluent readers in the South African market, the purpose of the trip was initiated to promote the destination as a safe haven for travellers, highlighting the unique geographical formation of the Maldives as well as the safety measures in place.
Under the familiarisation trip, three journalists representing three editorial groups arrived in the Maldives. The media team represented some of the most widely read publications in the South African market including Sowetan Live and Nomad Africa Magazine. The publications have over a combined total of 300 million readers and will promote the Maldives through both print and online mediums, alongside supporting coverage on social media platforms.
The media familiarization trip was conducted aligned with MMPRC's strategy for the South African market to conduct focused advertising and promotion of individual products and unique experiences in the Maldives.
MMPRC is constantly working to maintain destination presence and promote the Maldives as the most preferred and safe destination for the South African market.
As of June 2, a total of 3,624 travellers have arrived in the Maldives from the South African market.