Maldives Marketing and Public Relations Corporation (MMPRC) in association with Red Bull have launched the 2nd Edition of the Adventures of Maldives Facebook Video Competition. Adventures of Maldives is co-sponsored by Euro Store and Tech Street.
The Adventures of Maldives is a co-promotional marketing activity that was initiated in 2017, aimed at showcasing personally shot video stories of locals and tourists engaging in adventurous activities in Maldives which will have positive promotional value to the Maldives as a tourism destination. Adventures of Maldives has been defined as conventional adventure related activities in the Maldives such as scuba diving, island excursions, festivals, free diving, surfing, snorkelling, water sports, and also as unconventional adventure related activities in the Maldives.
The winners of the competition is set to receive over USD 7,700 as prize money. The top 10 videos selected after judging will also be featured on the official YouTube channel of MMPRC and promoted on other social and online media channels of MMPRC, as well as international travel and trade fairs.
The Adventures of Maldives Facebook Competition 2017 received a total of 46 videos. The competition received immense popularity on Facebook, receiving over 80,000 views for the most watched video. The videos that received the most likes/views were shortlisted and judged by an independent panel who selected the winner and the top 10 videos of the competition, where the top finalist received almost USD 6,500 as prize money.