The Maldives Marketing and Public Relations Corporation (MMPRC) has promoted the Maldives as a tourist destination to the SEA market at ADEX Ocean Mission 2023. The fair was held at the Sands Expo and Convention Centre in Singapore.
ADEX is the biggest and longest-running dive expo in Asia with a history spanning 26 years. The fair brings together distinguished VIPs and speakers from across the globe, including scientists, marine conservationists, underwater photographers, videographers, and many others. It also provides a platform for various exhibitors such as dive operators, equipment manufacturers, and national tourism boards.
MMPRC utilised the fair to provide the latest destination information to interested visitors and create awareness for the Maldives as a preferred dive destination. The fair was also an ideal platform to collect market intelligence targeted for a niche segment through observations, and understand the sentiments of divers and dive enthusiasts from the Asian and South East Asian markets, in order to best promote and attract visitors from this segment to the Maldives.
Speaking at the event, Chief Executive Officer (CEO) and Managing Director of MMPRC Thoyyib Mohamed described the activities conducted by MMPRC to support sustainable tourism and diving ventures, as well as updates on the recent happenings in the Maldives. He highlighted the importance of the South East Asia Market and the active support of the ADEX organisers for the destination and its assistance in the promotion of the diving segment moving forward.
Participation of MMPRC in the fair comes under their efforts to promote the Maldives as the most preferred destination among Southeast Asians, especially Singaporean travellers, and to showcase the diving and underwater experiences available in the Maldives. Some of the activities at the stand for MMPRC included a photo booth, informative flashcards about Maldivian marine life, and artwork displaying the different dive locations in the Maldives.