News

MMPRC participates in Riyadh Travel Fair

Maldives Marketing and Public Relations Corporation (MMPRC) has participated in the Riyadh Travel Fair to market the destination in the Middle East. The Riyadh Travel Fair is being held in Riyadh, Saudi Arabia from May 22-24.

Riyadh Travel Fair is considered a significant annual event in which leading travel and tourism companies and other international partners in Saudi Arabia gather with exhibitors representing tourist promotion authorities and tourist companies at the Arab and international levels. The fair is considered a market for the introduction of the tourist products, services, and investments provided by the most significant tourist companies in the world.

MMPRC is joined at the Riyadh Travel Fair by industry partners aiming to market the destination as a safe haven and promote the unique geography of our scattered islands, which provides visitors with ultimate safety and privacy. Furthermore, MMPRC expressed hope the event will help market tourism products and promote the diverse segments of tourism, including luxury, romantic, family, and meetings, incentives, conferences, and exhibitions (MICE) options.

MMPRC said that participation in the Riyadh Travel Fair is part of the marketing strategies for the Middle East market. The strategy is based on conducting campaigns to increase the reach, bookings, and arrivals from the region.

Last year, Maldives welcomed 91,413 tourists to the country from the Middle Eastern market with Saudi Arabia ranking as the top 7th market for the Maldives.