Maldives Marketing and Public Relations Corporation (MMPRC) has kicked off marketing campaigns to maximise the brand presence of the Maldives in the Balkan region.
The activities for the region will be held for a period of six months, starting from November 2021 until the end of March 2022. MMPRC said the focus markets of the campaigns are Hungary, Slovakia, Croatia, Serbia, and Romania, which have the potential to contribute greatly to the overall tourist arrivals into the Maldives. These markets have shown substantial growth over the years, have great connectivity and accessibility along with the spending power to travel to the Maldives.
These campaigns coincided with the re-opening of borders for international travels in these markets and would assist in creating a better brand presence and awareness in these markets for the Maldives. MMPRC noted activities to be held in the region include outdoor advertising and physical activities in Hungary, as well as virtual events and familiarization trips for the markets.
Through the campaigns, MMPRC aims to promote the Maldives as a safe haven for travellers from the Balkan region. The global efforts of MMPRC are targeted to maintain destination presence and increase arrivals from the top, emerging, and new markets.
It is also focused on promoting diverse segments of tourism that Maldives caters to, including luxury, family, meetings, incentives, conferences, and exhibitions (MICE), and budget tourists.