Maldives Marketing and Public Relations Corporation (MMPRC) has invited a media team from the US for a familiarisation trip.
The team consists of freelance writers and travel journalists that will provide coverage for USA Today, Travel plus Leisure, Conde Nast Traveler, Lonely Planet, Newsmax, Bleu Magazine, and Matador Network's Creators. MMPRC stated the reach of these media are above millions, with their target audience covering high-end to budget travelers.
The purpose of the trip is to increase the arrivals from the United States and share the most updated destination information and promote the Maldives as a safe haven with a range of options available as accommodation. MMPRC stated the US market has a deep interest in conservation, sustainability, and wellness-focused experiences. Therefore, the familiarisation trip will highlight the Maldives as a leading example of sustainable tourism and the perfect destination for travelers to unwind and reconnect with nature.
The team will be hosted in Coco Bodu Hithi, Yacht Maldives, and Reethi Beach Resort. During their stay, they will experience the Maldivian hospitality and various amenities and services available in the individual properties. They will enjoy snorkeling, spa and wellness treatments, watersports, and other activities available in the resorts. The media team from the US is expected to cover one or more articles per person, regarding the destination and host properties following the trip.
MMPRC stated the media familiarisation trip is conducted as part of its strategy for the US market to promote the Maldives on high-end channels, focused advertising, and promotion of individual products and experiences.