Maldives Marketing and Public Relations Corporation (MMPRC) has concluded a training webinar themed Sustainability in the Maldives held for the France market.
MMPRC said the training was held as part of a series of webinars conducted to provide travel agencies from France with the latest information about the destination and travel guidelines aiming to market the destination as a safe haven, emphasising the geographical advantage of the islands which allows natural social distance for tourists.
MMPRC promoted the resorts, guesthouses, hotels and liveaboards, informed the travel trade of the strict measures in place at tourist facilities to ensure the safety of travellers through the webinar. Industry partners joined MMPRC during the webinar to inform the travel agents from France about the sustainability efforts of the Maldivian tourism sector, particularly the efforts put in place by these individual properties.
Over 70 travel agents from France participated in a Q&A session conducted as part of the webinar.
As of October 22, Maldives welcomed 17,640 tourists from France which is about 1.8% of the total arrivals. France has remained as the top 7th source market to the Maldives consecutively for the past two years.