Maldives Marketing and Public Relations Corporation (MMPRC) has successfully concluded WTM London 2021 (WTM London) with 58 industry partners. WTM London 2021 was held from November 1-3.
The WTM London is one of the leading global events for the travel industry to meet industry professionals and conduct business deals. Through its industry networks and unrivalled global reach, WTM London creates personal and business opportunities, providing customers with quality contacts, content and communities.
For the first time in history, WTM was held as a hybrid event this year and the physical fair is taking place after a year's break due to the COVID-19 situation in the United Kingdom. A total of 102 representatives from 58 companies participated in the event along with MMPRC.
The purpose of participating in the event was to connect and network with industry stakeholders, travel trade partners from the United Kingdom and around the globe. Industry partners were expected to meet up to 150 industry stakeholders during the event.
During the event, MMPRC and industry partners conducted one-on-one meetings in person and virtually. It provided a platform to the stakeholders to promote individual products and properties.
The United Kingdom is the 8th top source market to the Maldives as per the most recent statistics. So far this year Maldives had welcomed over one million tourists to the country, out of which 2.6% or 29,224 were from the United Kingdom.