Maldives Marketing and Public Relations Corporation (MMPRC) has met with media and influencers from the Indian market, following the conclusion of the MICE India and Luxury Travel Congress (MILT Congress) held in Grand Hyatt Mumbai Hotel and Residences. MMPRC hosted a high tea on October 6, as part of the effort to strengthen the relationship with Indian media and influencers.
Speaking during the event, the Managing Director of MMPRC, Thoyyib Mohamed acknowledged the support received from Indian media and influencers for promoting the Maldives and marketing the destination as a safe haven for Indian travellers. He spoke on the growing segments of tourism available in the Maldives, especially the opportunities available in the MICE segment for corporate and business clients. The Maldives is expanding to cater to different segments of tourists from India, including those travelling during festive seasons, long weekends and families travelling for small intimate celebrations, he added.
MMPRC said over 15 journalists, bloggers and influencers attended the high tea and held discussions with the corporation regarding ways to boost collaborations to increase the brand presence of the Maldives in India.
During the meeting, MMPRC provided the latest information on the newly launched Redefining MICE campaign, which aims to promote the Maldives as a meetings, incentives, conferencing, exhibitions (MICE) destination. The purpose of the event was to promote the Maldives as an emerging top destination to conduct meetings, incentives, conferences, and exhibitions, according to MMPRC.
India is currently the top source market to the Maldives, with arrival figures growing exponentially throughout 2021.
By September 23, Maldives had welcomed a total of 843,552 tourists out of which 191,824 or 22.7% were from India.
The growing number of arrivals from India to the Maldives has enabled them to lead in the top ten source market list for several years.