Local sensation "2ofUs" has become the inaugural ambassadors of the newly introduced Visit Maldives Local Ambassadorship Programme.
This innovative programme launched by the Maldives Marketing and PR Corporation (MMPRC) has invited talented individuals from across the nation to collaborate with Visit Maldives in representing the country’s unique identity, rich heritage, and natural beauty through diverse artistic expressions.
To initiate this new program, MMPRC has announced that the band ‘2ofUs’ have been selected as its first local ambassadors. 2ofUs will be promoting the Maldives as the ideal holiday destination throughout all their shows and events, including upcoming performances in India, Sri Lanka, Malaysia, and France, MMPRC said. The band has also been invited to audition for ‘Britain’s Got Talent 19’ in September this year.
More locals with a strong artistic vision and a passion for showcasing the Maldives have been encouraged to apply. Applicants must demonstrate originality, cultural awareness, and a commitment to positively representing the Maldivian spirit to the world, MMPRC had said.
The Local Ambassadorship Program forms part of Visit Maldives’ broader strategy to diversify destination marketing efforts and create stronger connections between tourism promotion and the local creative community.