Maldives Marketing and Public Relations Corporation (MMPRC) has commenced the second familiarization trip targeting the Brazilian market for the year.
The influencer taking part in this trip arrived in the Maldives on September 8. The FAM trip is organized as part of MMPRC’s strategy to promote and market the destination as a safe haven in the Brazilian market.
The influencer participating in this trip is hosted by Huvafen Fushi, Velassaru and Taj Hotels. During this trip, the influencer can experience various amenities available at these properties, including spa and wellness treatments, snorkeling, water sports, and other exclusive experiences unique to the properties. Furthermore, they will get to experience cuisines available at the world class restaurants at the properties.
Influencers will share their experiences through their social media accounts contributing to the goal of strengthening our market presence in Brazil. Activities highlighting the Romantic Side of Life, as well as dive adventures will be carried out to attract the high-end dive travel market of Brazil.
The FAM trip is part of a series during which a total of 5 popular influencers from Brazil will visit Maldives. The FAM trip series is the first activity by MMPRC specifically for the Brazilian market, this year. The first trip of this series concluded successfully in July.
The combination of the FAM trips in this series is expected to reach an audience of over 3 million followers on different social media platforms. Other activities in the pipeline for the Brazil market this year includes joint marketing promotions with online tour operators, virtual fairs, and digital media campaigns.
Despite the ongoing pandemic, steady growth has been observed from the Brazil market, ending the year 2020 with 5,494 arrivals ranking as the 24th largest source market of tourist arrivals. As of July 2021, 8,460 arrivals were recorded from this market, ranking 16th so far this year.