Maldives Marketing and Public Relations Corporation (MMPRC) has collaborated with one of Japan's top travel social media platforms, Tabi Muse, as part of an effort to promote the Maldives as the top destination in the Japanese market and to increase engagements with tourists.
MMPRC said an interactive 30-minute live session was broadcast on Tabi Muse on August 25, with the aim to increase brand awareness and destination visibility amongst the Japanese market. Further, the campaign will reassure Japanese travelers that the Maldives remains one of the safest destinations to travel when borders reopen for international leisure travel in the Japanese market. In this regard, the Japanese viewers of the live event were informed of the geographical advantage of the Maldivian islands, including the one island- one resort concept which offers tourists the utmost safety, security, and privacy during their stay.
In 2019, a total of 44,251 travellers arrived from the Japanese market placing the country as the ninth top source market for Maldivian tourism. The Japanese border is currently closed for international leisure travel and therefore the Maldives has witnessed a drastic drop in the number of travellers arriving from Japan.
MMPRC aims to maintain destination presence and to place the Maldives as the top choice destination to travel to as soon as the Japanese borders open for international travel. Activities in the pipeline for the Japanese market include media and celebrity familiarisation trips, and social media campaigns.