Maldives Marketing and Public Relations Corporation (MMPRC) has commenced a joint campaign with travel publication TripZilla to promote the Maldives as the most desired destination and a safe haven targeting the Southeast Asian market.
The five-month-long marketing campaign, starting from July to December, will make use of a variety of digital marketing components to promote the Maldives as one of the most preferred safe-haven destinations in the world.
TripZilla is a culture and travel digital publication that creates authentic travel content highlighting the greatest trends, places, food, and people. With a reach of over 25 million consumers every month, Tripzilla is the leading culture and travel digital publication in Southeast Asia.
Under the campaign, articles on the sought-after tourism destinations such as resorts, guesthouses, liveaboards, and hotels, as well as the unique experiences of the Maldives, will be published on Tripzilla's main website, reaching audiences in the Southeast Asian market. In addition to the articles, a video presentation featuring the serene scattered islands and the unique geography of the Maldives will be showcased through TripZilla. The video provides a breathtaking view of the Maldives as one of the most beautiful destinations in the world as well as the unique activities that can be experienced in the Maldives. The video also highlights the Maldives remains a safe haven destination as a result of the unique one-island-one-resort concept and how the naturally distanced islands ensure the Maldives as a safe and serene destination.
The articles from the campaign will also be posted on HalalZilla.com and the HalalZilla Facebook page, which is a global platform for over a billion Muslims to connect, voice and interact on the topics of lifestyle and travel.