In celebration of International Oceans Day, Dhiraagu has introduced a reusable shopping bag.
The reusable plastic bags are available for customers from the head office and operational centres of Dhiraagu and also in some supermarkets. The bag was introduced as part of the social responsibility campaign, "For The Ocean" which was launched in 2016 in collaboration with Parley Maldives.
The main objective of the campaign is to raise awareness about the individual responsibilities in protecting the environment and support them to use reusable bags instead of normal plastic bags, according to Dhiraagu.
Marketing Communication Manager of Dhiraagu Bishara Hameed stated a lot of significance is given in protecting the environment. The aim of the programme is to enlighten the community about the dangers of throwing plastic bags into the ocean, she stated.