Bank of Maldives (BML), in association with American Express, has launched a destination marketing campaign to promote Maldivian tourism “Experience Maldives”. The campaign was inaugurated by the Minister for Tourism Moosa Zameer, at a special function held at Hotel Jen.
Speaking at the ceremony, CEO and Managing Director of Bank of Maldives Andrew Healy assured that through this campaign, Maldivian Tourism will be promoted Maldives to travelers from across the globe. Healy highlighted the advancement of the Maldivian tourism industry over the past couple of years, with the introduction of new products and expansion into new markets.
CEO and Senior Vice President American Express Banking Corporation, Manoj Adlakha stated that Maldivian tourism will be promoted to the global networks of clients of American Express.
“Experience Maldives” has been endorsed by the Ministry of Tourism and the Maldives Association of Tourism Industry (MATI).