President Muizzu Reaffirms Commitment to Preventive Healthcare, Framing Tobacco Control as Essential Reform

President Dr Mohamed Muizzu has reaffirmed his administration's commitment to preventive healthcare, calling on the public to embrace the government's tobacco control measures not as restrictions, but as essential reforms to safeguard the nation's future health. His remarks, issued on social media to mark World No Tobacco Day, positioned tobacco control as a national priority, framing recent policy shifts as critical public health milestones rather than mere regulatory constraints.

World No Tobacco Day, observed annually on 31 May, was established by the World Health Organization (WHO) in 1987, with its first official observance taking place the following year. The initiative aims to raise global awareness of the dangers of tobacco consumption and is led by the WHO, in coordination with all UN member states, governments, public health organisations, and advocacy groups.

This year's theme, "Bright Products. Dark Intentions. Unmasking the Appeal" highlights industry tactics designed to make tobacco products appear more attractive, particularly to younger consumers. The Maldives' latest policies reflect growing global efforts to confront these practices head-on.

In recent years, the government has intensified measures to combat tobacco use, reinforcing its commitment to preventive healthcare. President Muizzu pointed to several landmark policies aimed at curbing consumption. "From the ban on vaping in 2024 to the recent ratification of the Second Amendment to the Tobacco Control Act, which introduced a generational ban on tobacco, we have taken bold measures to protect our young generations from its harmful effects," he stated.

With the generational ban set to take effect in November, individuals born on or after 1 January 2007 will no longer be permitted to buy, sell, or use tobacco products. The initiative, designed to cultivate a tobacco-free generation, complements other regulatory actions, including the government's decision to raise the legal tobacco purchasing age to 21.

Efforts to strengthen tobacco control policies are accompanied by a broader call for public vigilance against industry influence. President Muizzu underscored the need for collective action, urging citizens to recognise tobacco control measures as proactive steps toward long-term health security. "I urge each of you to see the reforms undertaken by the government not as restrictions but as progress for a healthier future," he stated. "Together, let us unmask the appeal of tobacco and nicotine products."

The Maldives' approach aligns with global public health strategies and reinforces national commitments to reducing tobacco dependency. In recognition of these efforts, the WHO recently honoured President Muizzu with a special award for his leadership in advancing a tobacco-free society.