The Maldives Marketing and Public Relations Corporation (MMPRC) has launched a campaign to promote the Maldives in collaboration with Emirati content creator and digital storyteller, Khalid Al Ameri.
With a global following of 21 million across social media platforms, Khalid is celebrated for his ability to bridge cultural divides and amplify Islamic tradition and community values. His work resonates deeply within the Middle Eastern market, making him the ideal partner to highlight the Maldives’ unique offerings. Recognised as one of the “100 Most Powerful Arabs” by Gulf Business and the first social media personality to receive a Dubai Star on the Downtown Dubai Walk of Fame, Khalid has consistently inspired audiences worldwide through his engaging and humorous content.
MMRPC said Khalid is visiting the Maldives on a familiarisation trip from 22 March to 26 March, during which he will create a series of engaging content pieces, including daily coverage on Facebook and Instagram; video and photo posts; and community posts on different platforms. The posts will feature Khalid’s personal experiences of Ramadan in the Maldives, highlighting cultural traditional such as Iftar by the beach and luxury stays tailored for Middle Eastern travelers.
These deliverables are expected to reach a minimum of 3.2 million viewers, showcasing the Maldives’ stunning landscapes, luxurious hospitality, and vibrant local traditions, with a special focus on halal travel and cultural experiences.
The primary objectives of this trip are to promote the Maldives as a premier travel destination through Khalid’s influential social media platforms and to spotlight the authentic local culture of the islands. This initiative aligns with the Maldives' strategic focus on the Middle Eastern market, which currently holds a 3.9% market share, with over 79,000 tourists visiting in 2024.
This initiative is part of a broader series of influencer-led campaigns by Visit Maldives, reinforcing the destination’s appeal across different global markets. With Khalid’s influence and storytelling prowess, the Maldives is set to captivate travelers looking for a serene and luxurious getaway this Eid.