The Maldives Marketing and Public Relations Corporation (MMPRC) showcased the Maldives' diverse offerings to the French market at IFTM Top Resa 2024, held from September 17 to 19 in Paris. The event targeted key travel buyers across various sectors, including business, leisure, and MICE, with 35 representatives from 21 Maldivian tourism companies participating alongside MMPRC.
MMPRC notes that the Maldives' stand, covering an area of 121 square meters showcased the destination's luxurious, sustainable, and scenic qualities. As such, the corporation highlights that the stand featured displays of luxury resorts, vibrant marine life, and unique honeymoon and underwater experiences. Furthermore, attendees had the opportunity to enjoy local cuisine and promotional videos highlighting the Maldives' stunning landscapes, eco-friendly practices, and exceptional hospitality.
Additionally, activities to engage travel partners included scheduled meetings with travel agencies and media, as well as a raffle for free holidays in the Maldives, sponsored by Brennia Kottefaru, Joy Island Maldives by The Cocoon Collection, and Robinson Noonu Maldives, were also held. Visitors had the opportunity to enter the raffle by completing surveys at the stand. A French Press Pack was also distributed to keep trade representatives updated and reinforce the Maldives’ market position.
With 35,202 arrivals from France recorded by August 2024, this market is significant, ranking eighth in tourist arrival numbers to the Maldives. MMPRC aims to boost arrivals in luxury, family, and sustainable tourism through ongoing promotional campaigns targeting the French audience, including the “Discover Maldives” Webinar series.
MMPRC disclosed that future initiatives to enhance the Maldives' visibility in France include a media familiarization trip, the continuation of the “VeryChic” JMP campaign, the “Discover Maldives” Webinar Series, and participation in ILTM Cannes. The corporation notes that it aims to strengthen its brand in France and maintain its status as a favoured destination for French travellers.