The Maldives Marketing and Public Relations Corporation (MMPRC) has revealed that the Maldives will be promoted at this year's World Travel Market (WTM) at Excel London.
MMPRC has now opened opportunities for participation in the event. Recognized as the world’s most prestigious travel trade event, WTM provides a platform for key players in the UK travel sector to meet and discuss. Currently, the UK is the Maldives' third-largest source market, with over 75,347 tourists visiting as of April this year.
MMPRC stated that it aims to enhance brand awareness by highlighting the diversity, beauty, and unique offerings of the Maldives at WTM London. Through strategic networking, MMPRC plans to build relationships with key UK and international travel business partners and share insights on tourism innovation. It will also emphasise the Maldives as a naturally safe destination.
Co-exhibitors with MMPRC will have the opportunity to showcase their products and properties. Interested participants are invited to obtain information through the member portal before July 26. MMPRC also urges participants to ensure their membership is renewed for this year to join the event.
MMPRC also stated that participation in WTM London 2024 will reinforce the Maldives' position as a premier luxury travel destination for UK tourists.