The Maldives Marketing and Public Relations Corporation (MMPRC) has promoted the Maldives as a tourist destination in the Access Luxury Travel Show (ALTS) Prague 2023 held in Prague, Czech Republic.
ALTS Prague is a two-day business-to-business (B2B) workshop that brings together corporate travel decision-makers, potential investors in the field of hospitality, leisure, and the travel industry, tour operators, travel agents with VIP clients, and other industry professionals from Eastern Europe.
MMPRC participated in the event as part of its strategy to promote the Maldives in Eastern Europe and to ensure the momentum of arrivals is maintained across the summer months of 2023. The objective was to motivate the Eastern European travel trade to more actively promote the Maldives in their programmes and among consumers and strengthen the positive image of the Maldives in these regions. Furthermore, MMPRC aimed to underline the uniqueness of the Maldives compared to other destinations and increase the number of visitors from the Czech Republic and other neighbouring states within the region.
Eastern Europe is an important market for the Maldives closing 2022 with a total of 100,667 arrivals. The arrivals from the region are looking promising with one of the markets in the top 10 from the region so far in 2023. MMPRC conducts targeted activities to further promote the destination in this market. The marketing activities for Eastern Europe this year include a Maldives roadshow series in Eastern European countries, joint marketing campaigns, and a webinar.