The Maldives Marketing and Public Relations Corporation (MMPRC) has participated in the International Media Marketplace (IMM) 2023, held in Berlin, Germany. MMPRC shared information on the Maldives as the ultimate destination at the event.
IMM is the most attended annual global networking event that connects the travel industry with top journalists, editors, influencers, and broadcasters from Germany, Austria, and Switzerland. Exhibitors secure a dedicated event table to meet with the travel trade and media in 24 prescheduled one-on-one appointments. There were 100-110 exhibiting companies and 180-200 media this year, making it the ideal platform to showcase the Maldives as the ultimate holiday destination.
MMPRC used the opportunity to share diverse experiences, up-to-date news, and information about the destination while also gaining market contacts for potential future collaborations. In addition to the pre-scheduled meetings, MMPRC networked with key travel trade partners and media at the event.
The German market is one of the most lucrative markets for the Maldives. Germany is the 5th top source market to the Maldives with an arrival figure of 22,995 with a market share of 6.6% as of February 28.