The Maldives Marketing and Public Relations Corporation (MMPRC) has taken part in International Media Marketplace (IMM) Australia 2023 to promote the Maldives in the Australian market. The event was held from February 23-24 in Sydney, Australia.
MMPRC said the event provided a great opportunity to meet with top journalists and media publications from the Oceanic market to promote upcoming events such as the Visit Maldives Storytellers’ Conference 2023, gain opportunities to strengthen destination presence and acquire greater insight into the overall Oceanic market.
MMPRC attended the exclusive TravMedia summit on the first day. The summit hosted panel discussions on exciting topics such as broadcast media and inclusive tourism, followed by networking sessions with over 150 A-list media in the Oceanic region, keynote speeches, and panel discussions. Some of the media that took part in the fair include BBC Travel, Conde Nast Traveler, Vogue Magazine, and National Geographic Traveler. During the second day, MMPRC conducted 22 pre-scheduled meetings at a dedicated table for the Maldives.
The main purpose of participating in the event was to promote Maldives as a preferred holiday destination for travellers and to update the Australian media with the latest information and travel guidelines from the destination. The participation in IMM is in line with the company's strategy to maintain the destination presence in this market and to efficiently promote various segments of tourism to media professionals. This strategy aims to assist the destination to increase future bookings and arrival figures from Australia and New Zealand.
The Maldives have welcomed 4,125 tourists from Australia as of February 20.