The Maldives has won the title of Best Long-Haul Destination of the Year in the United Kingdom (UK)’s Food and Travel Magazine Reader Awards 2022. The Maldives secured the title competing against destinations such as Canada, Ecuador, Fiji, Japan, Namibia, Seychelles, South Africa, South Korea, and the Caribbean.
UK’s Food and Travel Magazine is one of the world’s leading gastronomic travel magazines with seven international editions. Food and Travel Magazine has been running for the past 25 years. The magazine's Food and Travel Magazine Reader Awards had been a highlight in the hospitality and travel industry since its inception. It celebrates and acknowledges the best in the tourism sector's food and beverages industry with distinguished awards conferred in 23 categories including the best restaurants, chefs, hotels, destinations, tour operators, cruise companies, and airlines.
The UK remains one of the top source markets for the Maldives throughout the years. MMPRC has held several activities in this market last year to maintain destination momentum. This includes participation in major fairs such as WTM London 2022, destination roadshows in London, Manchester, and Newcastle, joint marketing campaigns such as the campaign with British Airways, marketing and brand awareness campaigns with travel agents, tour operators, media outlets, and familiarisation trips. Many similar activities are planned to be held throughout 2023 for the market as well.