Maldives Marketing and Public Relations Corporation (MMPRC) has commenced a hybrid marketing campaign with Cozmo Travel to promote the Maldives in Qatar and the Middle East.
MMPRC stated that the campaign aims to promote the unique geographical features of the Maldives, the luxurious services, products, and unique experiences awaiting tourists in the Maldives. The campaign with Cozmo Travel will be conducted from January to March, with online and offline activities conducted in order to further promote the Maldives in Qatar and the Middle East.
Cozmo Travel is a travel management company catering to independent and corporate travellers, selling ready-made packages and customised journeys. Their services include ticketing, inbound and outbound hotel bookings, visa processing, and organising activity programmes at destinations. They have over 73 branches across the Middle East and India.
Under the campaign, posts related to the Maldives are being circulated to the Qatari and the wider Middle Eastern market through Cozmo Travel’s website, google display network, and YouTube. Information on the destination is also being sent to Cozmo Travel’s database via SMS and emails, and advertisements of the Maldives will be posted on screens at retail outlets of the company in Qatar and other Middle Eastern countries. The campaign is estimated to accumulate over 1.1 million impressions.
The campaign is expected to strengthen the destination's recognition, especially during the peak holiday seasons, amongst both B2B and B2C audiences in the selected markets. It is conducted as part of the marketing strategy of MMPRC for Qatar and the Middle East.
The Maldives recorded 100,494 arrivals from the Middle East and 6,060 arrivals in the same period from Qatar by the end of 2022. MMPRC has been holding several marketing activities targeting this market to maintain its destination presence and increase its popularity. In this regard, many marketing activities and campaigns are proposed to be held this year, targetting the Middle East and Qatar market as well.