Maldives Marketing and Public Relations Corporation (MMPRC) has shared the 50-year journey, milestones, and achievements of the Maldivian tourism industry with global media representatives during the Maldives Media Meet hosted at WTM London 2022. The event was held at the ExCel London media centre on November 8.
The Maldives Media Meet was led by the Chief Executive Officer (CEO) and Managing Director of MMPRC Thoyyib Mohamed, who was joined by Minister of Tourism Dr. Abdulla Mausoom, the High Commissioner to the United Kingdom (UK) Dr. Farah Faizal and Hussain Afeef, a Maldivian tourism industry pioneer. The attendants at the event consisted of representatives from the travel trade, media, and tourism-related organisations. The spotlight of the media meet was on the success of the tourism industry over the past 50 years and the evolution of destination marketing efforts by MMPRC, as the Maldives marks the Golden Jubilee year since the inception of tourism in the country.
The purpose of hosting the event was to connect with leading media representatives from the UK, one of the traditional top markets, as well as representatives from other global markets. MMPRC provided them with the most up-to-date information about the destination, its products, services, and unique experiences.