Maldives Marketing and Public Relations Corporation (MMPRC) has launched a marketing campaign with the American Society of Travel Advisors (ASTA), targeting the United States (US) market. MMPRC said the year-long campaign starting on Mach will place the Maldives in the ASTA Worldwide Destination guide, an invaluable country-by-country reference guide published annually.
MMPRC revealed the content is designed to aid and train US travel trade professionals on how to market the Maldives to interest travelers, giving them first-hand sales tips on the region, best times to visit, and other useful advice and the content will showcase the four tourism products; resorts, guesthouses, liveaboards, hotels as well as highlight the uniquely Maldivian experiences.
Additionally, the content will also promote the Maldives as a safe haven, by highlighting the stringent safety measures in place and the blessings provided by the naturally social-distanced unique geography of Maldives. The print version of ASTA Worldwide Destination guide will reach an estimated over 55,000 travel sales agents across the US while the digital version will be sent to over 20,000 ASTA members on launch.
Despite the ongoing pandemic, the US continues to contribute a significant number of tourists to the Maldives ranking as the 5th top source market with an arrival figure of 54,745 travelers last year. By January this year, the Maldives had welcomed 5,028 travelers from the United States. In total, 229,027 travelers have arrived in the Maldives so far this year.