A media team from leading magazines and publications from Germany has arrived in the Maldives for a familiarisation trip.
The trip is a joint campaign with Condor and Maldives Marketing and Public Relations Corporation (MMPRC). The media team consists of writers from publications and magazines which are highly popular among affluent audiences in the German market with a reach of millions of readers.
The media team visiting the Maldives on this trip will be hosted at SAii Lagoon Maldives and Conrad Maldives Rangali Island. During their stay, the media team will get to enjoy the world-renowned Maldivian hospitality and unique experiences. After the conclusion of the trip, the team will publish articles about the destination and host resorts in their respective magazines and publications.
The familiarisation trip provides the Maldives with the perfect opportunity to promote the destination as a safe haven for travelers from the German market. This is the second trip organized by MMPRC this year for the German market and is organised as part of the marketing strategy for the German market. It aims to promote the destination as a safe haven, provide the latest information about the travel guidelines to the travel trade and potential travelers from Germany.
The marketing strategy aims to promote the resorts, hotels, guesthouses, and liveaboards, unique experiences available to tourists from these facilities. It also aims to market the unique geography of our scattered islands, which provides natural social distance for tourists, making it one of the safest destinations in the world.