Maldives has participated in an online travel mart organised by the Japanese Association of Travel Agents, JATA.
JATA 2nd Online Mart is organized by the Outbound Travel Promotion Division of JATA. The event consists of online seminars to be held from November 16-17 and business meetings to be held from November 25-26. It connects travel industry professionals from Japan and overseas, allowing exchange of the latest information on border openings, travel restrictions, travel safety protocols and destination attractions. Maldives Marketing and Public Relations Corporation (MMPRC) is representing the Maldives in the online event, while industry partners including CrossRoads Maldives, The Westin Maldives Miriandhoo & Grand Park Kodhipparu are taking part in the B2B meetings of the event.
Through this event, Maldives is being promoted as a safe haven for Japanese travelers post lifting of travel restrictions in the country. This event is aimed at maintaining and strengthening destination presence and establishing Maldives as the top of the mind destination for Japan travelers.
JATA Online Travel Mart provides a platform for industry stakeholders to meet and connect with travel trade partners from the market and create destination awareness on products, experiences and current travel guidelines. Through this online mart we will approximately connect to over 1000 agents from the Japanese market.
In 2019, a total of 44,251 travelers arrived from the Japanese market ranking Japan as the 9th top source market for Maldivian tourism. The Japanese border is currently closed for international leisure travel and therefore the Maldives has witnessed a drastic drop in the number of travelers arriving from Japan.