Maldives Marketing and Public Relations Corporation (MMPRC) has wrapped up the familiarisation trip series organised for the Brazilian market.
Three trips of the series were held throughout 2021. The last trip of this series was held from November 7-13, during which two influencers from Brazil visited the Maldives. They were hosted at three properties, including Fiyavalhu Maldives, Dhigali Maldives and Emerald Maldives.
During this trip, the influencers experienced various amenities available at these properties, including spa and wellness treatments, snorkelling, water sports, and other exclusive experiences unique to the properties. Furthermore, they also got to try different cuisines available at the world-class restaurants in the properties. Influencers shared their experiences through their social media accounts contributing to the goal of strengthening the Maldives market presence in Brazil.
The familiarisation trip series saw a total of 5 popular influencers from Brazil visit the Maldives. The combination of the trips in this series was expected to reach an audience of over 3 million followers on different social media platforms. The first two trips combined exceeded the estimated reach amount and with over 4.5 million impressions. The third and last trip is estimated to reach over one million people.
Despite the ongoing pandemic, steady growth has been observed from the Brazil market, ending the year 2020 with 5,494 arrivals ranking as the 24th largest source market of tourist arrivals. As of October 27, 15,065 arrivals were recorded for 2021 from this market to the Maldives.
MMPRC stated the Brazil market is being focused this year in consideration of the country's growing economy, market trends, and the notable increase in popularity of Maldives in the market before the COVID-19 pandemic.