Maldives Marketing and Public Relations Corporation (MMPRC) has commenced a marketing campaign with one of the top tour operators from Russia, Anex Tour. The one-month campaign will be conducted from October to November 2021.
Anex Tour is one of the top 5 tour operators in Russia and CIS region. They have their own airlines, Azur Air, which is planning to operate charter flights to the Maldives. The campaign by MMPRC and Anex Tour will focus on B2B and B2C components, which are equally important when it comes to generating destination awareness and interest prompting arrivals from target markets.
Activities to be conducted under this campaign include screening advertisements of the destination in three shopping malls in Moscow and St. Petersburg, radio advertising campaign with Relaх Radio Station and outdoor advertising activity in Moscow. Webinars will also be held during this campaign targeting regional agents of Anex Tour, informing them of offers and new flight programs to the Maldives. During the campaign social media posts relating to the Maldives will be shared with the regional agents on Telegram and Instagram pages of Anex Tour.
This campaign is in line with the marketing strategies of MMPRC for Russia and CIS region. This campaign enables Maldives to maintain destination momentum and increase brand awareness by showcasing tourism products (resorts, hotels, guesthouses and liveaboards) and services unique to the Maldives.
Russia is the second largest source market to Maldives this year, with an arrival figure of 191,229 travelers. With direct flight connectivity between Russia and Maldives through Aeroflot and ease of travel guidelines to Maldives, the Russian market plays a significant role in achieving pre-pandemic arrival figures.