Maldives Marketing and Public Relations Corporation (MMPRC) has conducted a dedicated roadshow in the United Kingdom to promote meetings, incentives, conferences and exhibitions (MICE) opportunities available in the Maldives.
The roadshow was held on November 3 at Corinthia, London following the conclusion of World Travel Market (WTM) London 2021. This is the first such roadshow organised by MMPRC dedicated to individually promoting the MICE opportunities available in the destination.
The event is held as part of the global redefining MICE campaign. The purpose of the global campaign is to promote the Maldives as an emerging top destination to conduct MICE events.
Through the campaign, the Maldives was promoted as a destination that is perfect to seamlessly merge business with leisure by promoting different experiences. During the MICE roadshow in the United Kingdom, MMPRC promoted the Maldives as a safe haven due to the naturally social-distanced geography and the stringent safety measures in place at tourist facilities. As such, 20 industry partners from the Maldives participated in the event with MMPRC and they were given the opportunity to hold meetings and conferences with 50 top travel agencies attending the event.
During the event, MMPRC and industry partners promoted the various opportunities for businesses to conduct MICE events in the Maldives, highlighting the specific unique experiences for visitors.
Though Redefining MICE campaign MMPRC aims to promote the Maldives as an ideally located venue for regional gatherings, providing the opportunity to transform any event from sombre to exciting.