A media team from the Middle East have arrived in the Maldives for a familiarisation (FAM) trip on invitation by Visit Maldives. This team will be staying in the Maldives from October 15-20, 2021.
The team consists of writers, journalists, and editors from Travel & Tourism News – TTN, Al Press, Al Bayan and Travel Trendz International. These outlets target all key segments of the Middle East audience from high-end affluent segments to budget travelers. They are published on print, online and social media on a frequent basis.
The team will be hosted in Hurawalhi Island Resort and Spa, Kagi Maldives, and The Westin Maldives Miriandhoo Resort. During their stay they will experience various amenities and services available in these properties and will enjoy snorkeling, spa and wellness treatments, watersports and other activities available in the resorts. They will also get to try out the world class cuisines offered to tourists in the restaurants in these resorts.
The media team from the Middle East is expected to cover 2-3 articles per publication, regarding the destination and host properties, on either print/online or both mediums over a span of 4 months after the FAM trip.
The media familiarisation trip is conducted as part of Maldives Marketing and Public Relations Corporation (MMPRC)’s strategy for the Middle East market to promote Maldives on high-end channels, focused advertising and promotion of individual products and experiences.