Maldives Marketing and Public Relations Corporation (MMPRC) has launched Redefining MICE global campaign to promote the country as a preferred meetings, incentives, conferences, and exhibitions (MICE) destination. The campaign was launched during a special luncheon held on the sidelines of the MICE India and Luxury Travel Congress, (MILT Congress held in Grand Hyatt Mumbai.
MMPRC stated the purpose of this campaign is to promote the Maldives as an emerging top destination to conduct meetings, incentives, conferences, and exhibitions (MICE) events. MMPRC added the Maldives will be promoted as a destination that is perfect to seamlessly merge business with leisure by promoting different experiences through the campaign.
MILT Congress is an event with a reputation for bringing together carefully vetted Indian MICE buyers to meet international suppliers.
Speaking during the launch of the Redefine MICE campaign, Managing Director of MMPRC, Thoyyib Mohamed said Maldives is unparalleled in offering a quintessential laid-back atmosphere for thought-provoking and stimulating discussions which makes it a special honour to launch Redefining MICE campaign at the MILT Congress. There is no setting more appropriate to introduce MICE offerings than here in India, which is the most important market for Maldives tourism, added Thoyyib.
During the launching event, MMPRC, along with industry partners Baglioni Resort Maldives and Villa Hotels & Resorts, gave a presentation on offers available for the MICE segment, followed by conferencing and networking sessions.