Maldives Marketing and Public Relations Corporation (MMPRC) has announced it has begun marketing the Maldives in India with two major events with industry partners.
The events include a one-day roadshow organised by the MMPRC at Novotel Ahmedabad, which began on September 17.
MMPRC will also participate in one of the biggest tourism fairs in India, the Travel and Tourism Fair (TTF), to be held in the Physical Fair in Mumbai on September 29. Both the roadshow in Ahmedabad and participation in TTF Mumbai aims to promote the Maldives as one of the safest destinations, to maintain the momentum of arrivals from the Indian market, to strengthen the brand presence, and promote the destination among tour operators and travel agents in India, stated the corporation.
TTF is also one of India's biggest travel trade shows, providing numerous opportunities for tourism sector stakeholders to network. Since 1989, TTF has been providing an annual marketing platform and an opportunity to network with the travel trade in major cities of India.
Industry partners joining MMPRC in the roadshow in Ahmedabad include Angsana Resort and Spa Maldives, Adaaran Resorts, Kihaa Maldives, and One Above Travel Maldives. Industry partners joining MMPRC in TTF events include Island Aviation Services, Dhigufaru Island Resort, Kihaa Maldives, Tatabye Maldives, One Above Travel Maldives, Atmosphere Hotels & Resorts, and Island Life Travel.
MMPRC stated both events are business to business and are expected to connect the Maldives tourism industry with over 300 travel professionals, resulting in increased bookings to the Maldives by Indian travellers.