Maldives Marketing and Public Relations Corporation (MMPRC) holds “Connect with Maldives - Your Safe Haven” webinar for Italian travel trade partners.
MMPRC stated the purpose of the event was to maintain and strengthen the destination presence in the Italian market. MMPRC stated the webinar was aimed at establishing the Maldives as the top of the mind destination for Italian travellers and promote the destination as a safe haven.
During this event, MMPRC and industry partners shared the latest information and travel guidelines from the destination with travel trade partners from this market. It also gave the opportunity for industry partners to showcase their products (resorts, hotels, guesthouses and liveaboards) to the Italian travel trade. MMPRC stated it hoped to provide industry stakeholders a platform to meet travel trade partners from Italian travel trade and clarify information relating to the destination.
Speaking during the opening remarks of the webinar, Managing Director of MMPRC Thayyib Mohamed highlighted the safety measures in place in the Maldivian tourist establishments to ensure a safe vacation for all travellers. He also shared the latest updates on travel guidelines to the Maldives with the participants of the webinar.
Earlier this year, MMPRC had also held a campaign with Welcome Travels, E-Learning Campaign targeted for the Italian market. Future activities planned by MMPRC for this market includes Travel Trade FAM and Media Trips, TTG Travel Experience and joint campaigns with travel operators.
Prior to the pandemic in 2020, Italy ranked as the 4th top source market to Maldives with 46,690 arrivals while the country ranked as the 3rd top source market to Maldives in 2019 with 136,343 arrivals. Post COVID-19, the arrivals from the market have been down due to travel restrictions and measures taken across the globe.