Maldives Marketing and Public Relations Corporation (MMPRC) have signed an advertising and branded content partnership agreement with CNN International Commercial to position Maldives as the ideal destination for international travelers.
The agreement was signed during a ceremony held at MMPRC headquarters, by Managing Director of MMPRC Thayyib Mohamed and the Director of Sales at CNN International Abhijeet Dhar. The purpose of this agreement is to promote the Maldives as a safe haven for international travelers.
Speaking about the partnership, Managing Director Thayyib expressed confidence that this will bring out the desired outcome, highlighting achievements of previous partnership between MMPRC and CNN in 2020. He noted MMPRC’s strategies for marketing the destination is focused on assuring tourists of the safe, unique and holistic experiences awaiting them in the sunny side of life. He noted the agreement with CNN would assist to further promote global efforts to market the destination.
Speaking about the partnership, Director of Sales of CNN International Abhijeet Dhar said that Maldives has a lot of impressive stories to tell, and that they are delighted to partner with MMPRC again to create an exhilarating cross-platform campaign that explores what the Maldives has to offer. He said through CNN’s compelling storytelling and engaging branded content, they look forward to bringing the Maldives’ travel experiences to life, and inspiring CNN’s global audiences to rediscover the beautiful destination.
The campaign with CNN will be conducted from September till the end of December 2021. During the three months CNN will circulate dedicated content on digital and broadcast mediums. This will include articles, videos, commercials and social media campaigns which will have a mass global reach.
The campaign is to further promote the Maldives as the ideal travel destination that caters to the needs and wants of travellers in the era of the new normal.