Maldives Marketing and Public Relations Corporation (MMPRC) has promoted the luxury options available in the destination for yacht tourism enthusiasts at the Monaco Yacht Show.
MMPRC, along with industry partners, are participating in the show being held in Monaco from September 22-25. The show is both a B2B and B2C travel and tourism event for yacht owners and potential yacht buyers. The show will see over 600 exhibitors in the field come together and receive an estimated 31,565 visitors from the luxury yacht tourism segment.
During this show, Maldives will be promoted as a preferred destination for yacht owners from France and beyond. The destination will be promoted as a hotspot for the yacht tourism segment through printed brochures and TV advertisements at the venue of the event. It will also promote the Maldives as a safe haven for tourists, with targeted visibility advertising efforts conducted at the venue of the show.
The 2019 Monaco Yacht Show invited over 200 VIP visitors, linking them with the show’s exhibitors and triggering over 50 yacht visits. It showcased over 125 superyachts, with an estimated total worth of around USD 4.7 billion. The superyacht exhibition included 44 new models and 14 megayachts over 70 metres in length – including 2 over 100 metres.