Maldives Marketing and Public Relations Corporation (MMPRC) has begun a webinar series to promote the Maldives as a safe haven for the Nordic market.
This is the first of the three webinars to be held as part of the webinar series. The purpose of the webinar series is to update the Nordic travel trade with the latest information and travel guidelines from the destination. The webinar series will also inspire the Nordic travel trade to broaden and extend the Maldives product portfolio.
The first session under the series was held under the title Connect with the Maldives, Your Safe Haven. Industry partners joining MMPRC on the webinar session include LTI Maafushivaru and Noku Maldives.
The webinar session was opened by the Managing Director of MMPRC Thoyyib Mohamed, during which he provided the latest information of the destination including the COVID-19 situation in the Maldives, the strict measures in place at resorts, hotels, guesthouses, and liveaboards.
The objective of the webinar is to maintain and strengthen the destination presence in the Nordic market. It will also offer a platform for partners to showcase their products, update the travel trade with the latest destination news and respond to clarifications, questions, and concerns of key stakeholders.
MMPRC has been holding and participating in various activities, including virtual and in-person events in order to maintain the momentum of the destination amongst existing, new, and emerging markets. The promotional activities include roadshows, webinars, and participation in fairs and exhibitions targeting different markets.