Maldives Marketing and Public Relations Corporation (MMPRC) has commenced a digital marketing campaign with Tatler Malaysia to maintain destination presence and promote the Maldives as a leading safe haven destination targeting high-income travellers in the Malaysian and Southeast Asian market.
MMPRC said the campaign running from September until October, aims to position the Maldives as one of the most preferred destinations to travel to, once the borders reopen for leisure travel in Malaysia.
Tatler Malaysia is a leading lifestyle magazine for affluent travellers in Malaysia. With 8 editions across Asia, a monthly readership of roughly 60,000, and a circulation of 10,000 copies, the magazine will reach over 678,858 potential luxury travellers.
The sought-after products (resorts, guesthouses, liveaboards, hotels) and luxurious experiences in the Maldives will be promoted on Tatler's websites with advertorials, a newsletter, display banners, and social media posts during the campaign period. The content will explore why the Maldives is the next go-to destination for travelers seeking an extraordinarily breathtaking experience in a safe haven.
Furthermore, the content will place an emphasis on the naturally socially distanced geography of the Maldives and the stringent safety measures in place to promote the Maldives as a safe haven.
Over the years, Maldives has seen steady growth in terms of tourist arrivals from the Southeast Asian region making it a promising market with great flight connectivity to the Maldives. In 2019, the Maldives welcomed over 87,636 tourists from the Southeast Asian market.
Despite travel restrictions, MMPRC is promoting the destination in the Southeast Asian market to ensure the Maldives remains as a top-of-the-mind destination among travelers for Southeast Asian travellers once borders reopen for leisure travel and travel restrictions are lifted.