Influencers from Cosmo Clubhouse Middle East have arrived in the Maldives for a familiarisation trip conducted by the Maldives Marketing and Public Relations Corporation (MMPRC).
The main aim of the trip is to increase the popularity of the Maldives in the Middle East, particularly amongst Gen Z and millennial women from the region. Six influencers, including the Face of Cosmo Brand in the Middle East, are visiting the Maldives for seven days starting from September 7, revealed MMPRC.
Cosmopolitan is a leading magazine in the Middle East, and Cosmo Clubhouse influencers collaborate and create content that is circulated on TikTok, YouTube and Instagram, making it the perfect choice to showcase the uniqueness and beauty of the Maldives. The magazine creates and circulates content on digital, print and online mediums.
MMPRC noted the purpose of the trip is also to promote the Maldives as a top of the mind destination and to increase engagement with tourists in the Middle East. It also aims to promote the destination as a safe haven, providing information on the geographical formation of the scattered islands which gives it a natural social distance.
Furthermore, MMPRC said the influencers from Cosmo Clubhouse will create digital, video and print content including live, videos and content in other formats, sharing it on their social media, youtube, website, including an eight-page feature/takeover in the travel section of the Cosmopolitan Middle East autumn print issue, during and following the conclusion of the trip. The trip for Cosmo Clubhouse influencers is aligned with the Middle East market strategy, focusing on advertising and promotion of individual products, experiences available to tourists in the Maldives.
By August 25, Maldives welcomed 732,896 tourists out of which 60,450 were from the Middle East, which is one of the emerging markets with increasing arrivals.