Maldives Marketing and Public Relations Corporation (MMPRC) has launched a social and digital media campaign with Tour Operators Amplitudes targeting the French market.
Starting in August, the one-month-long campaign will promote the Maldives as a safe haven and top-of-the-mind destination in the French market.Amplitudes is a
high-end Tour Operator in France with 60,000 unique visitors to the website per month and a newsletter audience of over 200,000.
By combining traveller ideas with travel expert knowledge and experience, Amplitudes creates unique journeys tailored to the needs and preferences of the customers. Amplitudes have led the field in arranging tailor-made journeys for travellers worldwide for over two decades.
The aim of the campaign is to market the destination as a safe haven for travellers and to increase the interest in the Maldives among travellers. In this regard, Amplitudes offers a large choice of luxury hotel chains with a wide variety of travel types and themes to inspire travelers and build visibility to the destination in the French market.
The partnership with Amplitudes will feature the Maldives in Le Route Skin website, the main travel guide website in France with six million unique visitors per month. In addition, the Maldives will have premium exposure among high-qualified travel audiences of Amplitude's email database which will showcase the country as one of the most preferred and safest destinations to travel to during this period, due to the naturally distanced islands and unique geographical formation of the islands.
The social media campaigns and blog articles, which showcases exciting experiences to have in the Maldives, will help further create significant awareness among the French travelers.
In line with the marketing strategies to promote the destination in the French market, Visit Maldives has recently concluded a campaign in France with the French Tour Operator Very Chic. Other major activities planned for the year targeting the French market include Social and Digital Media campaigns with Odigeo, Media familiarisation Trips, and participation at the International French Travel Market (IFTM Top Resa) and International Luxury Travel Mart (ILTM).
Several of these activities will commence once the French government eases travel restrictions for travellers. As of 25th August 2021, France is the top 10th source market to the Maldives with an impressive arrival figure of 14,340 travellers.
The Maldives has welcomed a total of 732,896 so far this year.