Maldives Marketing and Public Relations Corporation (MMPRC) has collaborated with the Russian tour operator, TEZ Tour, as part of the efforts to maintain momentum and increase arrivals from the Russian market, specifically during the coming peak season. TEZ Tour is one of the top five tour operators in Russia.
MMPRC is collaborating with the tour operator on a special campaign, which will be targeting potential travellers and tourism industry stakeholders from Russia. Dedicated advertising and promotional activities will be held on social media, television, radio, blogs and via webinars which include advertising on Euronews and other regional television stations and radio channels, said MMPRC.
The campaign activities are estimated to reach 15 million people from the target audience. The campaign activities will promote the Maldives as a safe haven for Russian travellers, highlighting the geographical advantages of the scattered islands for post-pandemic travels.
During the campaign, MMPRC will relay the latest information of the destination, including the stringent measures in place at resorts, hotels, guesthouses, and liveaboards, to potential travellers and travel trade partners from Russia. MMPRC revealed the campaign will assist the Maldives to maintain its popularity and momentum in the Russian market, increase future bookings and arrivals to the country for and beyond the peak season.
As per statistics, Russia is the top source market to the Maldives this year, with 154,380 arrivals, which accounts for 22% of total arrivals. The country has remained in the top 10 source markets to the Maldives in the past two years, ranking second with 61,387 arrivals in 2020 and sixth with 83,369 arrivals in 2019.