Maldives Marketing and Public Relations Corporation (MMPRC) has participated in WTM Latin America (LATAM) 2021 to promote the Maldives in the Latin American market.
MMPRC stated the virtual edition of WTM Latin America provided the opportunity for MMPRC and industry partners to strengthen brand presence and promote the Maldives as a safe haven in the Latin market
The fair is one of the leading travel and tourism events targeting the Latin American market, with over 600 exhibitors representing 50 countries. The fair brings together the top experts and professionals in the tourism industry and offers excellent networking opportunities and access to qualified and relevant travel buyers, influencers, and market professionals.
During the fair, MMPRC along with 10 industry partners conducted several meetings and speed networking sessions with key members of the travel trade community. MMPRC promoted the four tourism products, which includes resorts, guesthouses, liveaboards, and hotels and the uniquely Maldivian experiences such as underwater restaurants and spas, luxury and other wellness facilities within the Latin American market.
In addition, the Maldives was promoted as one of the safest destinations to travel to as a result of the naturally distanced geography of the country. MMPRC stated its strategy for the Latin American market aims to establish greater B2B contact with tour operators, promote the destination as a top beach destination and cover all four products of Maldivian tourism uniformly and maintain destination presence through participation in fairs, roadshows, and events.