Maldives Marketing and Public Relations Corporation (MMPRC) has conducted joint marketing campaigns with Qatar Airways and Iberia Airline to promote the Maldives across the globe.
The purpose of the campaigns is to promote the Maldives as a safe haven for all travellers targeting the global market. The joint campaign with Qatar Airways consists of a combination of both digital and offline activities. Qatar Airways, the national airline of Qatar and a leading airline in the industry, serves all six continents and is connected to over 130 destinations on the map, stated MMPRC.
As part of the campaign, the Maldives will be promoted as a leading and safe haven destination to consumers by Qatar Airways through channels such as tactical campaigns and newsletters featuring the beautiful scenery of the Maldives on the Qatar Airways homepage.
In addition, Qatar Airways will target industry members and promote the Maldives through destination newsletter, destination push-through sales, joint advertising with trade partners, trade webinars, and trade workshops.
Additionally, the joint campaign with Iberia Airline consists of a combination of onboard, online, social media, and external actions to promote the Maldives as a safe haven for Spanish travellers. Iberia Airline is one of the leading airlines in Europe and the Latin American market. Statistics show 7 million travellers use Iberia Airlines each month and the airline has over 2 million followers on its social media platforms.
The joint marketing campaign aims to boost arrivals from the Spanish market and strengthen destination presence across Europe and Latin America. In addition, the campaign aims to encourage and inspire travelers to book the Maldives for their upcoming summer holidays which will help to rebuild and recover the Spanish market after the pandemic-imposed travel restrictions.