Maldives Marketing and Public Relations Corporation (MMPRC) has launched a month-long joint campaign with Palm Tour, the top honeymoon agency in South Korea.
MMPRC said the campaign starting in July aims to strengthen brand presence and promote the honeymoon segment in the South Korean market, adding the campaign consists of online promotional activities and promotion of the Maldives in a physical honeymoon event.
Palm Tour is the leading honeymoon agency for overseas travel in South Korea. Palm Tour offers a wide range of the Maldives products with various flight and resorts options handling 21,000 couples overseas honeymoon tours annually.
MMPRC revealed the Maldives will be featured in the Palm Tour website's promotion main banner with redirects towards Visit Maldives South Korean social media accounts as well, as part of the online promotional activities. Palm Tours will also post content on their social media and blog, promoting the sought-after products of the Maldives, including resorts, guesthouses, liveaboards and hotels, and the unique experiences specific for couples, stated MMPRC.
Palm Tours will also showcase the prestigious Maldivian products and romantic experiences for honeymoons during a honeymoon event held from August 22-23.
The strategy of MMPRC for the South Korean market consists of taking part in social media campaigns on all local social media platforms, taking part in travel fairs, and focused advertising and promotion of the Maldivian tourism products and unique experiences.