Maldives Marketing and Public Relations Corporation (MMPRC) has commenced a week-long global marketing campaign with InsideFlyer.
MMPRC said the campaign which started on July 12 will feature the Maldives as a safe haven highlighting the unique geography of natural socially distanced islands and stringent measures in place. The unique experiences of the destination will also be promoted for the luxury segment of travellers, revealed MMPRC.
InsideFlyer is an international online travel magazine focusing on premium travel, loyalty programs, business travel, and more. The seven-day campaign titled, the Return to the Maldives, targets frequent, premium travellers from the markets of Germany, Switzerland, Austria, the UK, the Benelux region, the Scandinavian region, and North America.
The campaign will feature seven luxury properties on each day of the week on the InsideFlyer websites for each market, social media, and newsletter. This includes Fushifaru Maldives, Pullman Maldives Maamutaa, Sun Siyam Iru Veli, Joali Maldives Muravandhoo, Hard Rock Hotel Maldives, Radisson Blu, and Conrad Maldives.
The campaign with InsideFlyer provides a fantastic opportunity for Visit Maldives to cast a spotlight on the industry partners and increase their visibility in the global market. The content published during this campaign will have a combined reach of over 1.3 million potential travelers spread across the markets.