Maldives Marketing and Public Relations Corporation (MMPRC) has commenced a series of familiarisation (FAM) trips targeting the Brazilian market to promote the Maldives as a safe haven for travellers. This is notably the first FAM trip and the first activity by MMPRC specifically for the Brazilian market this year.
The first two influencers arrived in the Maldives on July 10 and the remaining influencers will arrive in the coming weeks. MMPRC said during their stay, different properties will host each set of influencers, providing them with an opportunity to explore and showcase the exciting experiences offered by each property. Influencers will share their experiences through their social media accounts contributing to the goal of strengthening our market presence in Brazil, according to MMPRC.
The combination of the FAM trips in this series is expected to reach an audience of over three million followers on different social media platforms. It is in line with the strategies to promote the products of the destination and maintain the destination presence for this market. Other activities in the pipeline for the Brazil market this year include joint marketing promotions with online tour operators, virtual fairs and digital media campaigns.
Despite the ongoing pandemic, steady growth has been observed from the Brazil Market market, ending the year 2020 with 5,494 arrivals ranking as the 24th source market of tourist arrivals. As of May 2021, 5,558 arrivals were recorded from the Brazil market, ranking 16th for the year.
For 2021, the Brazil market is a prime focus due to the indicating signs of economic growth, market trends, and the notable increase in popularity of the Maldives in the Brazil Market before the COVID-19 pandemic.