Maldives Marketing and Public Relations Corporation (MMPRC) has hosted a group of journalists from the U.S market for the familiarisation trips.
The objective of the familiarisation trips is to equip participants with adequate knowledge of the tourist experience in the Maldives to publish it for media coverage. MMPRC revealed the trips will be conducted under the theme 'Re-discover Maldives- the Sunny Side of Life'.
This is the first familiarisation trip conducted for the market this year and the purpose is to promote the destination as a safe haven for the travelers, highlighting the unique geographical formation of the Maldives as well as the safety measures in place. MMPRC stated activities highlighting the natural beauty and the luxury aspects of the destination will be carried out during this trip to target the high-end travelers of the U.S market.
The team is comprised of journalists who will have their content appear on major publications in online and offline channels. A combined circulation of over 500,000 print readers is reached with over 78 million on online channels.
This familiarisation trip is in line with the strategies for the US market to create exposure and advertise focused segments of the destination. There are several other activities in the pipeline for the US market this year such as familiarisation trips for influencers, joint marketing promotions with tour operators, virtual roadshow, webinars and participation in virtual and physical fairs such as the Ultra Summit show taking place in the upcoming month.
Despite the ongoing pandemic, steady growth has been observed from the U.S market, ending the year 2020 with 19,759 arrivals ranking as the 8th source market of tourist arrivals.