Maldives Marketing and Public Relations Corporation (MMPRC) has launched a tourism promotion campaign targeting the tourist market of Poland.
MMPRC revealed the aim of the campaign is to advertise the Maldives to Polish tourists as one of the safest travel destinations in the world. MMPRC stated the campaign, which is jointly conducted with the Polish tour operator ITAKA, will include flight promotions, outdoor advertisements and digital marketing activities.
MMPRC revealed the Maldives will be advertised in popular travel and lifestyle websites of Poland, and through social media targeting the Polish audience. MMPRC said the content is expected to reach about 25 million people.
ITAKA is one of the most popular tour operators in Poland, with 30 years of experience. ITAKA holds a 30% market share in Poland.