Maldives Marketing and Public Relations Corporation (MMPRC) has launched a campaign to promote Halal Tourism.
MMPRC initiated the digital campaign, Have Halal, Will Travel (HHWT), to maintain destination presence and promote the Maldives as a safe haven in the Southeast Asian market. According to the MMPRC, the campaign that started on May 21 aims to promote the destination to families and budget-conscious travellers through showcasing the unique experiences and diversity of tourism products the islands destination offers as well as promoting the destination as a perfect getaway for Muslim travellers.
MMPRC added as part of the campaign, destination contents will be promoted in English and Bahasa Indonesia on the Have Halal, Will Travel platform highlighting useful tips for travel during and post COVID-19 pandemic with variety of recreational activities families, couples and solo travellers can enjoy either on a highly luxurious fashion or even on a budget.
Throughout the campaign, the Maldives will be promoted as a destination that caters well to Muslim travellers, highlighting the religious aspects and halal friendly services and amenities such as availability of halal food and easy accessibility to prayer mosques in all areas of the country.
With a monthly reach of over 9.4 million, Have Halal, Will Travel is one of the leading travel and lifestyle platforms for Muslim travellers in Asia. The campaign is carried out aligned with the aim of creating greater appeal to Muslim travellers and strengthening the Maldives brand in the Southeast Asian region by showcasing the destination as a unique holiday destination that caters for everyone in all walks of life.